• Overcoming


    Representing golf, sport & lifestyle brands, destinations and communities

  • formerly



    market share &



    Identifying Market


  • Creating brands people crave

Latest news from the


Sports Illustrated’s Tim Newcomb ranks the NFL’s best fields, many of which are maintained by STMA members. “McNitt, who holds a Ph.D.

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Dear Friends, There are doubting moments when some people lament about being in a rut.  Significant opportunities aren’t being optimized because your

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Buffalo’s Global Soccer Strategist Will Be Honored on Oct. 2 Your browser does not support iframes. Former D.C. United President Kevin Payne,

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Trevor Vance, head groundskeeper for the Kansas City Royals, is one of baseball’s unsung heroes. Sports Illustrated takes a look at the

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What is Players First? US Club Soccer launched its ambitious Players First platform in early August at Nike World Headquarters (Beaverton, Ore.)

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Men’s Fitness writer, Aleisha Fetters, polls top trainers, Olympians and professional athletes to find out which foods they crave after a tough

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GLN’s services include finding the perfect golf club and/or home. Gary Van Sickle of Golf.com shares how GLN offers services that ease

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US Club Soccer launched its ambitious “Players First” initiative, Aug. 8-9, at Nike World Headquarters in Beaverton, Ore. The program is a

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Golf's Final Major: Impact Of The 2015 PGA Championship For the second time in five years, the PGA Championship returns to Whistling

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Client Partners


  • All
  • Destination
  • Golf
  • Industry
  • Sport
  • Golf PR, Sports, Lifestyle, Public Relations
    The Sea Pines Resort
  • Golf PR, Sports, Lifestyle, Public Relations
    Adams Golf
  • Golf PR, Sports, Lifestyle, Public Relations
    Galvin Green
  • Golf PR, PR, Sports, Lifestyle, Public Relations, Publicity, Design, Buffalo
    ECCO Outdoor
  • Golf PR, Sports, Lifestyle, Public Relations
    World Golf Foundation
  • Golf PR, Sports, Lifestyle, Public Relations
    Sports Turf Managers Association


Based outside Washington, DC with offices in New York, Boston, Miami, Minneapolis, San Antonio and Raleigh, we work with leading golf, sport and lifestyle brands, destinations and communities.

A fun, active, talented and passionate team of 30 professionals, we develop and implement powerful programs for client partners, from start-ups to Fortune 500 companies globally.

Spanning public relations, strategy development, integrated marketing, social media and design, we create brands people crave to help businesses grow market share and profits.



Meet the Leadership

Rich Katz

Managing Director

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Joe Steranka

Chief Global Strategist

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Tom Williams

Senior Vice President

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Shane Sharp

Vice President

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Dan Shepherd

Vice President

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Kevin Payne

Global Soccer Strategist

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Meet the Team

  • A company is only as good as its human capital, and Buffalo has nailed it. It’s full of strategic, creative, business-savvy and driven professionals.

    Katie BaronganHuman Resources
  • There’s nothing better than helping a brand you believe in earn the recognition it deserves. That is what I get to do every day.

    Alex BoydSpecialist - Sport
  • Melding data, earned media and analytics is the best of all worlds. When not geeking out, I’m running and hanging with my kids.

    Marnie BoyerMarketing Insights
  • When I’m not in front of my computer pushing pixels and designing your latest campaign, you can find me behind the drum kit banging out beats.

    Erik DeanSenior Graphic Designer
  • At Buffalo, we’re teammates and the positive, encouraging atmosphere is a breeding ground for innovative ideas that help our clients grow.

    Andy DeKeusterSenior Specialist - Resort, Destination, Real Estate
  • I’m a total golf junkie, so obviously I love my job! I also enjoy coaching my daughter’s soccer team and cross-country skiing with my Husky.

    Bill FeidlerDirector - Hard Goods
  • I love to talk and tell stories, so PR is the perfect career for me. It’s even better that I get to indulge my passions for fashion and pop culture!

    Ashley GallitelliManager - Soft Goods
  • We represent industry leading brands that make great gear for the activities we love, so there’s a truly symbiotic relationship between work and play.

    Ian GilleySpecialist - Hard Goods
  • Buffalo is full of creative thinkers and go-getters, which is why I love the office environment. It’s the perfect blend of experience and energy.

    Tommy GlasgowAssociate - Resort, Destination, Real Estate
  • Whether pitching a journalist on a big story, playing soccer or coaching a boys’ travel team, I’m always working to develop a winning strategy.

    Glenn GrayDirector - Sport
  • As a PR junkie, it’s rewarding to see brands I believe in grow and succeed. To relax, I turn to my favorite wireless handheld device: a fly rod.

    David GriffithDirector - Soft Goods
  • Away from the office, I love taking nature photographs, competing in half marathons and obstacle races and am training for my first marathon.

    Lindsay HankAssociate
  • It’s awesome seeing the hard work we put in day after day pay off in great publicity and social media coverage for our clients!

    Justine HongAdministrative Assistant
  • As a member of the Herd I get to do fun and creative work for great brands, all related to my #1 passion in life: golf.

    Bianca HuttonManager - Hard Goods
  • The unique environment at Buffalo promotes creativity and fun, while the work we do develops connections between brands and their customers.

    Steve PerryAssociate - Sport
  • The fast-paced environment and sports-centered clients makes every day a new experience. The icing on the cake? Working with awesome people.

    Cassie PhillipsSpecialist - Soft Goods
  • I’m always on the go. After busy days at work I love standup paddle boarding, rowing, open water swimming, or uncovering a new adventure.

    Mara RiceAssociate - Sport
  • Like a lot of golfers, I’ve always loved the idea of traveling the world with clubs in tow. Now I get to do it for my job, which is pretty amazing!

    Stephen ReynoldsDirector - Industry, International
  • Whether I’m working, watching or playing, sports are always close to my heart and mind, most notably golf, or rooting for my Texas A&M Aggies.

    Robert RodriguezSpecialist - Resort, Destination, Real Estate
  • Unlike my golf score, Buffalo’s client turnover is low. This is due to its ‘more, better, faster’ philosophy.

    Anthony ScalaComptroller
  • The energy and enthusiasm in the office are contagious. It’s a great feeling knowing you’re surrounded by hard-working and positive people.

    Laura StoneSpecialist - Resort, Destination, Real Estate
  • When someone learns where I work, I inevitably receive compliments about my colleagues and the brands we represent. That’s a great feeling.

    Gary TraskManager - Resort, Destination, Real Estate
  • I’m a tech junkie and so is Buffalo. We commit substantial resources which help efficiencies and, ultimately, results for clients.

    Dave WilliamsInformation Technology
  • My love of travel led me to author “Around the World in 80 Rounds.” I consider my current home, New York City, the best place in the world.

    David WoodSpecialist - Resort, Destination, Real Estate

Connect with Us

Buffalo customizes programs to meet the specific needs of each client partner.

To learn how we can benefit your business, connect with us by e-mail or call 703.891.3319
to discuss your unique situation.