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January 5th 2012 - Back on the Green
Think back to the way business was done 15 years ago. Yep, the good ol’ days. The words “golf” and “meeting” were seemingly always paired in the same sentence. It was understood that more networking could be done on a golf course than within the four walls of a conference room. The great sportswriter Grantland Rice said it best, “Eighteen holes of match or medal play will teach you more about your foe than will 18 years of dealing with him across a desk.” He was right, and the business world caught on. Courses sprung up like weeds and sportsmen (and women) flocked. That is until the recession hit and corporations did an about-face on the golf industry and started bailing on already-signed contracts. Of course, things didn’t get any better nine months later when AIG spent upwards of $400,000 on a golf event in California. But that was three years ago. How is the industry fairing these days? Meetings Focus sat down with four properties—scattered in different corners of the country—to find out. Click link to view complete article |
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Further Resources: http://www.meetingsfocus.com/tabid/162/ArticleID/16853/Default.aspx#top#top |
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