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LINKSOUL by John Ashworth & Co. Partners with Buffalo
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Golf-Lifestyle Apparel Pioneer’s New Collections to be Showcased through Strategic PR Program (OCEANSIDE, CA) – LINKSOUL and LINKSOUL CLUB by John Ashworth & Co. – a new golf-lifestyle apparel line and the custom-branded collection formerly known as Pima Direct – have partnered with Buffalo Communications to turnkey a public relations program. Crafted exclusively for discerning specialty golf merchandisers and their customers, LINKSOUL and LINKSOUL CLUB showcase a diverse range of products developed by John Ashworth, the internationally-renowned designer and founder of the Ashworth and Fidra brands. In August 2011, Pima Direct LLC acquired Linksoul Inc. and John Ashworth became Chief Creative Officer of the combined company. A focused collection built from natural performance materials, LINKSOUL caters to style-conscious men seeking a comfortable alternative to “me-too” technical pieces. Easy to wear and featuring a luxury hand feel, each relaxed-yet-sophisticated garment resists wrinkling, shrinking, fading and pilling. Other distinctive elements include precise detailing, modern American fits and subtle colors suitable for the golf club and everyday life. “LINKSOUL is an evolution of true design sensibilities, not only as it relates to product, but also promoting the art and soul of the game,” says Ashworth. “This is about clothing that we and our close-knit group of friends enjoy wearing, and also appeals to a much broader, like-minded audience.” Operating since 2005 as Pima Direct, LINKSOUL CLUB provides premium apparel completely customized to a club or resort through course branding on hang tags and labels. With nearly 2,000 accounts worldwide – including scores of Ryder Cup, major championship and PGA Tour event sites – the company has experienced strong double-digit growth each of the past five years. “Both lines reflect the need for specialty retailers to offer products that satisfy customers’ demands and cannot be found in large discount or department stores,” says company CEO Mark Killeen. “Buffalo Communications is a world-class partner that’s perfectly positioned to tell our unique story through the trade and consumer press.” | |||
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Further Resources: www.linksoul.com | |||
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